Everything you want to know about natural beauty. And then some.
Beauty Wise Up is the one-stop destination for wonderful conscious people (aka you) to discover and experience the best-of-the-best clean beauty products – from natural makeup to safe skin, hair, and body care —all vetted by our discerning editors and industry experts.
You know that satisfying feeling when you stumble across an incredibly effective all-natural product or uncover an amazing conscious brand that makes you feel beautiful, inside and out. We love that too.
We believe in natural beauty without compromise. Beauty to express yourself, naturally. Beauty of conscious choices.
Beauty minus any nasties.
We exist to give you the confidence to switch to natural beauty products in the knowledge that we’ve done the research for you.
Beauty Wise Up’s mission is to educate, empower and inspire people to buy better, effortlessly. From insider beauty secrets to honest product reviews to step-by-step skincare routines, Beauty Wise Up makes clean beauty accessible, helping people identify and explore purely natural, conscious brands that reflect their values – be it vegan, eco-friendly, organic or cruelty free.
So we investigate widely to source natural makeup, skin, hair and body care products of the finest quality. We are determined to identify and assess the best natural beauty products on the market, rigorously screen the ingredients and brands’ practices, test and review thousands of beauty items, before carefully curating the very best, non-toxic beauty products.
Our standards are high because we care. We care to know what touches our skin and how it makes us feel. We care about people and the planet.
It’s time to wisen up when it comes to our beauty choices. And we have all bases covered to help you achieve healthy and happy skin.
We are always experimenting, constantly improving to make it all just that bit better every day for you find your natural fit.
Our approach to natural beauty selection
The goodness within
Natural, clean, and non-toxic ingredients are non-negotiable here. We only write about chemical-free beauty products. While the definition of natural beauty varies immensely from one brand to another, there are some big no-go for us. Every product listed on our site is strictly paraben-free and uses premium natural ingredients unless explicitly mentioned.
Beauty friends with benefits
Does it work?
Safe and effective. We only share with you beauty products that have a positive and long-lasting impact on your look and health. We are commitmentted to provide effective products that deliver true benefits you can see and feel. Tested and approved natural beauty products that actually work.
Beautiful, inside and out
What does it stand for?
Finally, we want to help you find brands that are aligned with your values and ethics. That’s why each one of our reviews include a handy table listing what the brand’s values are, from vegan and organic to cruelty free and eco-friendly.