Privacy Policy

Beauty Wise Up is an independent editorial publication. We collect as little personal information as we can, we do not sell it, and this page explains exactly what we do collect and why.

Who we are

This website, beautywiseup.com, is published and operated by Beauty Wise Up. For any privacy question, please contact us at hello@beautywiseup.com.

Information we collect

Analytics data. We use Google Analytics 4 and a self-hosted, cookieless analytics service called Counterscale to understand how the site is read in aggregate, such as which articles are popular, which country visits come from, and what type of device readers use. We look at totals and trends, not individuals, and we do not sell this data or use it to build an advertising profile of you.

Information you give us. If you contact us, we collect the details you choose to provide — such as your email address and the content of your message.

Technical data. Like most websites, our hosting infrastructure (Cloudflare) processes basic technical information such as your IP address and browser type in order to deliver the site securely. This is not used to identify you personally.

Cookies and tracking

Google Analytics sets cookies to tell a returning visit from a new one when counting traffic. Counterscale sets no cookies. Neither is used for advertising, and neither follows you to other websites. We do not run advertising or cross-site tracking cookies of our own.

Some of our articles contain affiliate links to Amazon.com. When you click an affiliate link and leave our site, Amazon may set its own cookies to attribute a resulting purchase to us. Those cookies are controlled by Amazon, under its own privacy policy, not ours. See our earnings disclaimer for how affiliate links work.

How we use information

We use the limited information we collect only to operate and improve the publication: to keep the site running and secure, to understand which content readers value, and to respond to messages you send us. We do not sell, rent, or trade your personal information.

Third parties

We rely on a small number of service providers to run the site, including web hosting and content delivery (Cloudflare) and Google Analytics for the aggregate audience data described above. We are also a participant in the Amazon Services LLC Associates Program, as described in our earnings disclaimer. These providers may only use the data to provide their service to us.

Data retention

We keep personal information only for as long as we need it for the purpose it was collected — for example, for a reasonable period after you contact us. Aggregate analytics data, which does not identify you, may be kept for longer.

Your choices and rights

You can ask us to access, correct, or delete any personal information we hold about you. To make a request, please contact us at hello@beautywiseup.com. You can also block or clear cookies and local storage in your browser settings.

Children

Beauty Wise Up is intended for an adult audience and is not directed at children. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. When we do, we will revise the date at the top of this page. Significant changes will be made clear on the site.

Contact us

For any question about this policy or about your information, please contact us at hello@beautywiseup.com.