The Cruelty-Free Collection
A curated cruelty-free natural skincare and beauty routine using brands that don’t test on animals.
Or learn more about cruelty-free skincare.
CLEANSER & EXFOLIATOR
Eminence Clear Skin Probiotic Cleanser
This clarifying cream-gel face wash cleanses and clarifies acne prone skin to help you break up with breakouts. Tea tree oil neutralizes bacteria while astringent willow bark controls oil production.
Read our review of Eminence’s face cleanser.
Alternatives:
TONER
Mario Badescu Glycolic Acid Toner
Specially formulated with safe-for-skin Glycolic Acid, Aloe Vera, and Grapefruit Extract, this mild resurfacing toner works hard to rejuvenate, brighten and balance skin. It’s alcohol free and doesn’t dry out or irritate the skin.
Read our review of Mario Badescu’s toner.
Alternatives:
MOISTURIZER
Eminence Coconut Age Corrective Moisturizer
This calming face cream soothes and hydrates skin while toning and strengthening. Infused with coconut oil, coconut water, swiss green apple stem cells and a natural retinol alternative complex to reduce the signs of aging.
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Alternatives:
EYE CREAM
Juice Beauty Smoothing Eye Concentrate
This lightweight smoothing cream moisturizes and hydrates the delicate skin around the eyes. Formulated with certified organic grape and carrot juices blended with essential fatty acids and vitamins. A daily essential for all skin types.
TREATMENT
Eminence Bamboo Firming Fluid
This concentrated and collagen boosting face serum tightens the skin and delays the visible signs of aging. Infused with coconut oil, antioxidants, proteins, vitamins and minerals to strengthen the skin and help balance its pH.
Alternatives:
SUN CARE
Juice Beauty SPF 30 Oil-Free Moisturizer
This lightweight, zinc broad spectrum SPF 30 moisturizer hydrates, protects and maintains your skin’s natural moisture balance and prevents premature signs of aging. Contains certified organic grape and pomegranate, soothing aloe vera, vitamins, antioxidants and nutrient rich sea algae.
Alternatives:
WATER
… Don’t forget the #1 beauty secret: drinking water
This is the water bottle A-list celebrities are currently obsessed with. Bkr reusable glass water bottle is covered with a chemical-free soft silicone sleeve that comes in many colors and styles — environmentally friendly and insanely chic. The absolute foundation of a radiant, youthful complexion.
OUR APPROACH TO NATURAL BEAUTY SELECTION
The goodness within
What’s inside?
Natural, clean, and non-toxic ingredients are non-negotiable here. We only write about chemical-free beauty products. While the definition of natural beauty varies immensely from one brand to another, there are some big no-go for us. Every product listed on our site is strictly paraben-free and uses premium natural ingredients unless explicitly mentioned.
Beauty friends with benefits
Does it work?
Safe and effective. We only share with you beauty products that have a positive and long-lasting impact on your look and health. We are commitmentted to provide effective products that deliver true benefits you can see and feel. Tested and approved natural beauty products that actually work.
Beautiful, inside and out
What does it stand for?
Finally, we want to help you find brands that are aligned with your values and ethics. That’s why each one of our reviews include a handy table listing what the brand’s values are, from vegan and organic to cruelty free and eco-friendly.